Doe Deere, founder of the beauty line Lime Crime, recently sat down for an interview to discuss starting her own business, the lessons that she’s learned along the way, and where she wants to grow. Not only did Deere have a lot of information for female business owners to learn from, it was an interesting look into how serendipitous new businesses can be. Started in 2008, Lime Crime was created out of necessity, to compliment a line of clothing that Doe Deere was selling online via popular site, eBay.
Deere recalled wanting to have creative control over all aspects of her fashion line, and not being able to find the color rich shades and hues of makeup that she envisioned models in. Her first clients were the same clients that were already purchasing her fashion designs, and all interested in unique, bold, and bright colors of makeup. Deere said that while this was an entirely new brand and line, it was easy for her to market to clients because she understood the customers that she wanted to reach.
One of the most impressive responses from Deere, and one that other business owners can learn from, is that success and the future of your business all centers around the customers. In the interview she said that success for her and the brand was the customers that are proud to wear and use the brand, and serving them to the best ability possible. When we love something, we talk about it, we use it, and Deere finds that her clients are the root of her success.
Breakthroughs and things in a saturated market that set you apart are integral to running a successful business, and while Lime Crime is all about the color options, lots of hard work and effort go into creating new products. For Lime Crime, their vegan, liquid to matte- a new market category- was, and has been huge. For Dee, being able to bring these new options to customers, and give them needed products that the industry has yet to fill the gap for has been rewarding and set her brand apart from all the big, name brands out there.
In the end, Doe Deere says it’s all about passion when starting your own business. Having a great product isn’t enough, you have to want it to succeed and do everything in your power to make all of it happen.
Read more at https://galoremag.com/lime-crime-creator-doe-deere-colors-haters/